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Client and work experience

I'm a creative catalyst and collaborator shaping truly transformative global ideas. Born in Rio de Janeiro, raised in Copenhagen, I bring a unique blend of cultural perspectives to my work.

I'm an avid runner and seize any opportunity to surf. My camera is always by my side, capturing moments wherever I go. In my downtime, I enjoy indulging in dark TV shows, skateboarding, and I do love supermarket visits and vegan days.

My expertise lies at the intersection of strategy, ideation and execution, with extensive international experience spanning all kind of industry categories, markets and cultures.

Creative Director & Partner / WeThink Nordic.

Helping local and international Tech clients into EMEA and the Nordic Markets.

  • Solibri / Dramatsing a software product in the build industry .

  • Jobindex / Making Jobindex more than a jobsite.

  • Bluebeam / Relaunching a US software platform to the Nordic market.

  • SAS Eurobonus Mastercard / Developing Digital Campaigns for the Nordic market.

  • Dansk Metal / Recruitment campaigns.

  • Foodnation / Creating and launching a platform for the dansih state and 16 danish foodproducing comapnies.

Creative Director / AdPeople.

Responsible for a department of 32 creatives.

  • Dell EMEA / campaigns

  • Saxo Bank / Rebranding Saxo Bank and launch Saxo Banks digital trading platforms in 25 different markets.

  • JTI / Creativly responsible for all Nordic Campaigns.

Creative Director & co-founder / CO+

Building up an agency and a “kick ass” creative department in 5 years.

  • Hig3 / Creative lead for 3 mobile launch in Denmark and Sweden.

  • Cocio / Relaunching an iconic brand in the Nordics with a little help from Eva Mendes.

  • Oister / Developing strategy and creative platform for a new Mobile company.

  • Bang & Olufsen / Launching B&O Play globally.

  • Schweppes Orangina / Relaunching Orangina in 16 markets.

  • Qua - Narang Group/ Launching a premium brand in EMEA.

  • Hasselblad / Reposition a state of the art product worldwide.

  • Rynkeby / Lunching new brands in the Nordic markets.

  • Stryhns / Servicing all Stryhns brands in Denmark.

  • Super Brugsen / campaign developments.

Co Creative Director / Leo Burnett.

Responsible for Leo Burnetts creative dept. in Denmark and Sweden.

I was also of Part of Leo Burnetts Global Product Committee, monitoring the creative output worldwide for worldwide clients like MacDonald, Fiat, Heinz and Phillip Morris.

Statoil / Local and Nordic campaigns.

Scandinavian Airline / Repositioning .

  • Phillip Morris / Marlboro in the Nordics and developing new brand categories
    Arla Foods / pan Scandinavian campaigns.
    Red Cross / Campaign developments for the Danish Red Cross.
    Heinz / Scandinavian campaigns
    Kikkoman / EMEA

  • Fernet Branca / Life is bitter

  • Milwaukee powertools / Global.

Co- creative director Bates / Y&R

Arla / Creative responsible for 15 Arla brands

  • Kærgaarden. Developing and launching new categories like Kærgaarden.

  • Danish Rail / Develpoment of new creative platform for all DSB products through an iconic spokesperson. ( Harry )

  • House of Prince. Developing new brands and line extensions.

  • Faxe / Relaunch campaigns for brands like Faxe Beer, Faxe Kondi and Nikoline.

  • Lucky Strike / global campaigns.

Art Director / George Patterson Y&R Australia.

  • National Bank of Australia / Developing and implementing a new Visual Identity and communication universe for NAB.

  • Ansett Airlines / Creatively responsible for all campaigns.
    Carlton Breweries / Launching Carlton Cold
    Nissan Australia & Asia. / Responsible for all Nissan campaigns.

  • Coles Meyers / Communication.

1998-2000

2000-2005

2005-2013

2013-2016

2016-2024

1996-1998

Royal Danish Design school / Master in Graphic Design & Visual Identity.

Kontra Punkt / CVI designs / 2 year ass. designer. Novo Identity, DSB, Lego.

Film School of Maine / US Script & Film Directing.

Team leader / Art Directing / Copy / Script & Storyboard artist / Directing / Content Development / AI Prompting / Photography / Digital Design / Creative Strategy and concept development.

My skills

Background / school

TV and cinema ADs / Event driven SoMe campaigns / Branded TV and platform entertainment / Sponsor and key opinion leader video stories / Digital campaign formats / OOH digital media / Dramatised Brand and product stories for all platforms / Augmented reality and 360˚video / Branded outdoor exhibitions & events.      

Experienced in

Awards and Jury experience

  • International Awards

  • 1.Cannes Gold Lion / film category

  • 1.Cannes Bronze Lion / print

  • 12 Creative Circle gold and silver awards

  • 2 Clio awards

  • 2 Eurobest awards

  • 2 The true award

  • Award show judging.

  • Art directors club Europe

  • Cannes Lions

  • Clio Award

  • Creative circle

  • Eurobest

  • Golden Drum