Together with WeThink I led a 6-year partnership with SAS Eurobonus Mastercard focused on driving card recruitment across the Nordic region through a unified‭, ‬minimalist visual language that eliminated cultural friction across the Nordic borders‭. ‬

By developing a sharp digital strategy‭, ‬we secured 60,000‭ ‬new sign-ups in just three months‭, ‬demonstrating my ability to combine‭ ‬visual minimalism with measurable commercial growth‭.‬

Growth and conversion‭ through visual storytelling

The total number of views reached nearly 11 million. The campaign achieved more than 26,000 clicks on TikTok, 16,000 on Snapchat, over 3,000 on Instagram, and more than 493,000 views on the popular gaming channel Twitch.

Time to choose an education that suits you – not your mom.

The goal of the campaign was to break with cultural expectations and drive behavioral change among young people choosing their youth education‭. ‬By challenging parental influence and speaking directly to the ambitions of the youth‭, ‬we created a digital movement‭. ‬

Through a targeted strategy across TikTok‭, ‬Snapchat‭, ‬and Twitch‭, ‬we generated 11‭ ‬million‭ ‬impressions‭ ‬and drove real action‭, ‬resulting in over 81,000‭ ‬active clicks to the landing page where young people took their first steps toward a vocational career—achieving a significant surge in sign-ups and direct engagement within a notoriously hard-to-reach target audience‭.‬

Before they disapear

Launched during COP15 in Copenhagen, the 100 Places book and accompanying touring exhibition were designed to inspire urgent action to preserve the world’s most captivating sites at risk of being lost forever.

The official launch event was hosted by Kofi Annan and HRH Crown Prince Frederik, and the publication features a powerful introductory essay by Desmond Tutu. Building momentum in the lead-up to the climate summit, 30 short introductory films highlighting the book's featured locations aired every evening right before DR's national news broadcasts during the 30 days before COP15.

Since its debut, the touring exhibition has visited over 25 European cities, and the book has been translated into 14 languages.

I transformed the functional utility of car-sharing into a series of emotive lifestyle experiences for Share Now‭, ‬developing a cohesive visual identity that lived across all platforms—from cinema to agile digital content‭. ‬

By creating a suite of cinematic‭ ‬micro-narratives‭, we dramatized the brand’s versatility‭: ‬from the pragmatic IKEA run to the‭ ‬romantic weekend getaway‭. ‬

Each story was designed to breathe life into the brand‭, ‬humanizing the product and turning every trip‭ ‬into an experience‭. ‬

Sharing Share Now stories

The Light of Opportunities as a Visual Brand Platform

As Global Creative Director at Saxo Bank, we transformed the brand from a "trading tool" into a platform of possibilities. By utilizing creative light installations as event-driven social media content and visual branding elements, I created a unified global identity with maximum PR impact.

The Results: 37% more leads and 27% more new customers – delivered in half the time and with 50% of the previous budget.

Full launch story.

The world just changed

Most deep-tech startups in the "investor phase" channel every single crown into R&D and laboratory results. While this approach is functional, it often fails to build a bridge between complex science and a captivating narrative.

Aerbio – with a revolutionary invention ready to redefine global protein production – needed to move beyond technical specifications and powerpoints to capture the imagination of leading investors.

Modernizing a Legacy Icon

Together with Co Plus I developed the global creative platform and creative launch strategy for Bang & Olufsen's mobile sub-brand. By modernizing Danish design heritage for a younger, lifestyle-driven target audience, I helped ensure consistency in story and visual platform for B&O Play, ultimately helping its revenue surpass the sales of the 100-year-old parent brand in just six years.

A Network With a Difference

Several telecom experts and financial journalists deemed the project hopeless and doomed to fail from the start. That very assessment became the foundation for the resilience and winning mentality that still characterizes the culture at 3 today.

I helped launch 3 in Denmark and developed all campaigns for the company in Sweden and Denmark over a period of seven years, including introducing the dog from day one as a spokes person (s)—which today still is the icon of 3.

The air we breath

MoveOn is a progressive grassroots organization in the U.S. that mobilizes people around issues like civil rights, environmental protection, and social justice. Through active grassroots organizing, digital campaigns, and local engagement, MoveOn gives its members a voice to drive political change at the local, state, and national levels.

Together with Charlie Fisher and Per Dreyer, I developed a series of films for the organization—including this film on air pollution in the U.S.

I support Donkey Republic's mission by creating social media content—stories filmed with the people who make it happen: employees and friends. Because every single ride counts.

Every ride counts

Profiling the Riders of Team Tinkoff-Saxo Bank

These four examples are part of a series of six rider profile films for Team Tinkoff-Saxo Bank, where the online trading universe is connected to each rider's unique personality. A tribute to ambition, performance, and possibilities—acting as proud sponsors of possibilities.

Launching an American Tech Platform in the Nordics

Relaunching an American software platform focusing on a more efficient and sustainable construction process for contractors such as Skanska, NCC, Casa Group, and Arkil. The campaign boosted brand awareness in the Nordics from 5% to 29% in just six months.

redefining an Iconic Chocolate Drink with a Little Help from Eva

We relaunched Cocio in Denmark, Norway, and Sweden, creating an iconic brand experience featuring Eva Mendes as a captivating storyteller across online platforms and TV. The ambitious Nordic campaign achieved remarkable success, driving sales from 3.3 million to an impressive 10.5 million bottles sold in just one year.

Standing Out in a Highly Competitive Market with Singing Oysters

While working on campaigns for 3, we discovered a gap in the Danish telecom market. Together with 3’s management team, we created Oister—a playful new brand with a fresh and distinct voice.

Instead of traditional commercials, we launched with "I Will Survive" and oysters singing the benefits of Oister. It was bold, eye-catching, and instantly resonated with the audience.

Today, Oister stands as the longest-running brand campaign in the Danish telecom industry—proving that a crazy idea, executed right, can live on for years. Today, the Oister creative platform is the longest-running telecom concept in Denmark.