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Client and work experience

Creative strategy and concept development/ Art Directing / Copy / Script & Storyboard artist / Directing / Content Development / AI Prompting / Photography /

TV and cinema ADs / Event driven SoMe campaigns / Branded TV and platform entertainment / Sponsor and key opinion leader video stories / Digital campaign formats / OOH digital media / Dramatised Brand and product stories for all platforms / Augmented reality and 360˚video / Branded outdoor exhibitions & events.      

Creative Director & Partner / WeThink Nordic.

Strategy and creative concept developer / Managing and mentoring a creative department of 9 graphic and motion designers.

Jobindex - making Jobindex more than just a jobsite. Through engaging content and a outperforming marketing campaign, I helped turning Jobindex into Denmark’s biggest job site with an unaided brand awareness of 96 %.

SAS Eurobonus Mastercard - I have developed digital recruitment campaigns for the Nordic market in close corporation with SEB and SAS through a period of 6 years. Last campaign surpassed the KPI´s with 100 % percent during a periode of only 3 months.

Bluebeam - re-building a brand in the Nordics. Relaunching a US software platform, ensuring a more efficient and sustainable construction process for construction companies like Skanska, NCC,Casa group and Arkill.

Foodnation - Creating and launching a communication platform for Foodnation. A corporation between the Danish state and 16 of Denmark’s biggest companies and organisations.

Creative Director / AdPeople.

Responsible for a department of 28 international creatives, servicing Nordic and International clients.

Dell - Spearheading all Dell consumer campaigns in the Nordics. And with a team of Motion Graphic Designers and 3D animators, I dramatised DELL’s software launches through engaging storytelling (B2B segment).

Saxo Bank - leading Saxo Bank’s In-House department of 14 graphic designers. During a period of 2 years, I developed the global re-launch of the Saxo Brand in 25 markets. Besides ensuring a global brand identity globally the launch delivered 37 % increase in potential leads and 27 % increase in new funded clients with half the budget than used the previous years.

Atlantis Rejser - Creatively responsible for TV and online marketing campaigns.

Creative Director & co-founder / Company Plus

Building up an agency from 5 to 65 people in 5 years. Managing 18 creatives.

3 mobile - Creative lead for 3 (mobile) in Denmark and Sweden.. Developing brand experiences, TV and digital campaigns, I helped turning 3 into a frontrunner in the market gaining 1,5 million customers alone in Denmark.

Cocio - Relaunched Cocio in Denmark, Norway and Sweden. I wrote, designed and directed the iconic brand with Eva Mendes as the storyteller online and on TV. The pan-Nordic campaign successfully trippled it´s revenue from 3,3 million bottles in in sale to 10,5 million the first year.

Bang & Olufsen - Creative strategy and launch campaign for B&O Play on a global scale. In corporation with Bang & Olufsen’s in-house team, I developed strategy and brand design platform for B&O Play that today have surpassed the mother brand in sale after only 6 years.

Momondo - Launch campaign and brand design for Momondo travel search engine that today have 3 million visits every month.

Oister Mobile - Developing name, strategy and creative platform for a new Mobile company.

Schweppes Orangina - Relaunching the iconic orangedrink Orangina in 16 markets.

Aqua D'or - Relaunching Aqua D'or through branded entertainment. ( TV show "Aquadorable" ) Increase of 40 % in sale the the first year.

Hasselblad - Reposition a state of the art product worldwide.

Co Creative Director / Leo Burnett.

Managing Leo Burnetts 34 creative in Copenhagen and Stockholm. Member GPC (Global Product Committee) monitoring creative output worldwide for clients like MacDonald, Fiat, Heinz and Marlboro.

SAS - repositioning SAS ( It´s Scandinavian ) in close corporation with creative teams in Sweden and Norway. Developing TV AD’s and print campaigns.

Arla - developing TV campaigns, instore materials, OHH and cook books for all Arla´s kök (karolines Køkken) products in Sweden and Denmark.

Danish Road Safety Council - strategic sparring and creative development of TV and OOH campaigns.

Kikkoman - Developing campaign materials for EMEA.

Co- Creative Director Bates / Y&R

Maneging a creative department of 16 creatives.

Arla - Creative responsible for launching Danish and pan-Nordic Arla brands like Arla Milk, Riberhus and Kærgården that today is Arlas most succesful launch.

Danish Rail - Developing campaigns for all DSB products. I created a joint platform for all of DSB´s services and products through the lovable Harry and his work colleague Hr. Bahnsen.The campaign won over 30 Advertising Awards, including campaign of the year 2 times.

Danish Road Safety Council - Strategic sparring and creative development of TV and OOH campaigns.

Art Director / George Patterson Y&R Australia.

Ansett Airlines - Group head and lead creative for all of Ansett Airlines domestic campaigns in Australia.

National Bank of Australia - Developing and implementing a new Visual Identity and communication universe for NAB.

Carlton Breweries - Launching Carlton Cold Beer in Australia.


Nissan Australia & Asia - Responsible for all Nissan launches.

Awards and Jury experience

  • International Awards

  • 1.Cannes Gold Lion / film category

  • 1.Cannes Bronze Lion / print

  • 12 Creative Circle gold and silver awards

  • 2 Clio awards

  • 2 Eurobest awards

  • 2 The true award

  • Award show judging.

  • Art directors club Europe

  • Cannes Lions

  • Clio Award

  • Creative circle

  • Eurobest

  • Golden Drum

  • EDUCATIONS

    Royal Danish Design school / Master in Graphic Design & Visual Identity.

    Kontra Punkt / CVI designs / 2 year ass. designer. Novo Identity, DSB, Lego.

    Film School of Maine / US Script & Film Directing.