SAS Eurobonus Mastercard

I have developed digital recruitment campaigns for the Nordic market in close cooperation with SEB and SAS over a period of six years. The last campaign surpassed the KPIs by 100%, achieving 60,000 sign-ups in just three months.

The blue light of opportunities

I led Saxo Bank’s in-house department of 14 graphic designers. Over a period of two years, I developed the global re-launch of the Saxo brand in 25 markets. In addition to ensuring a consistent global brand identity, the launch delivered a 37% increase in potential leads and a 27% increase in new funded clients, all with half the budget used in previous years.

Food Nation is a non-profit public-private partnership established by the Danish government and 16 leading private companies and organizations. It provides information on the Danish agriculture and food sector to support international business growth through innovative solutions and cooperation. Food Nation highlights Denmark's leadership in sustainable and effective food production and serves as a resource for international stakeholders. I develop Food Nation's communication platform across all digital channels and design materials and exhibition stands for international food fairs and events.

Launching a Nation

Launching a Build-Tech platform in the Nordics

Relaunching a US software platform, ensuring a more efficient and sustainable construction process for construction companies like Skanska, NCC,Casa group and Arkill. The campaign boosted brand recognition in the Nordics from 5% to an impressive 29% within just 6 months.

Tinkoff-Saxo rider profile films

These examples, part of six rider profile films for Team Tinkoff-Saxo, connect the online trading world with the unique personalities of each team rider. Proud sponsors of opportunities.

Launching B&O Play

I developed the creative strategy and launch campaign for B&O Play on a global scale. In collaboration with Bang & Olufsen’s in-house team, I created the strategy and brand design platform for B&O Play, which has surpassed the parent brand in sales after only six years.

By the end of 2024, Denmark will need 180,000 skilled workers. Recruiting skilled workers is vital for almost all business areas of the Danish Industry. Together with Dansk Metal, Denmark's leading union within the industrial sector, I have developed digital recruitment campaigns across all media platforms.

Total views were nearly 11 million, with click rates of over 26,000 on TikTok, 16,000 on Snapchat, over 3,000 on Instagram, and over 493,000 impressions on the popular gamer channel, Twitch. In total, 81,000 people clicked through to the landing site.

Recruiting young people to vocational educations.

100 Places across all seven continents that are at the greatest risk of vanishing within our lifetime.

Featuring an essay by Desmond Tutu, this captivating book and accompanying traveling exhibition aim to inspire action to preserve these breathtaking places that could soon be lost to history.The exhibition and book launch took place at COP15 in Copenhagen, with Kofi Annan and HRH King Frederik of Denmark officiating the event. In the 30 days leading up to COP15, 30 brief introductory films about the 100 featured locations were broadcast on DR national news each night.

The air we breath

MoveOn is a progressive advocacy organization in the United States that mobilizes people around issues such as civil rights, environmental protection, and social justice. Through grassroots organizing, digital campaigning, and community engagement, MoveOn amplifies the voices of its members to push for political change and progressive policies at local, state, and national levels. Together with Charlie Fisher from Small But Global, I developed a series of films for the organization.

Building Scandinavias biggest job portal, Jobindex.

Jobindex aimed to boost job satisfaction and well-being, recognizing that increased job satisfaction benefits everyone. Inspired by platforms like TripAdvisor and Trustpilot, we introduced job ratings on their site, allowing employees to review their current and past employers. This innovation helps users easily identify great job opportunities. We communicated this initiative through TV spots and films starring Jobindex’s own employees. The campaign was developed in collaboration with Marie Mark and Hanne Feldthus, directed by me and shot by Frank Thomsen.

Launching and developing campaigns for the mobile company 3 over a span of seven years

Several telecom experts and financial reporters deemed the project hopeless and doomed from the start. This laid the foundation for the tenacity and winning mentality that still characterizes the culture at 3 today. I helped launch 3 in Denmark and Sweden and have developed all communication for the company over a periode of seven years.

Relaunching ShareNow through creative video stories on social channels.

Re-launching an iconic chocolate drink in the Nordic Markets, with a little help from Eva.

Relaunched Cocio in Denmark, Norway, and Sweden, creating an iconic brand experience with Eva Mendes as our captivating storyteller across online platforms and television. This visionary pan-Nordic campaign achieved remarkable success, driving sales from 3.3 million to an impressive 10.5 million bottles in its first year.

Relaunching a unique original across 16 diverse markets

Naming and crafting a brand platform for a new mobile company, inspired by the whimsical concept of singing oysters