An example of my experience within the banking and trading sector.
Re-branding Saxo Bank.
During a 2 year project, I spearheaded the rebranding campaign of Saxo Bank. A digital trading platform in 26 markets. The project included everything from TVC, print, OOH media and content for all digital platforms. This case film explains the strategic and creative rationale behind the campaign and gives and overview of the size of the project. All art direction, photography, script and directing of films was done by myself.
Saxo Trader Go
Opportunities everywhere, anytime
Saxo Trader Go launch film, written and directed by me, was shot in Paris, Dubai, Hongkong and Australia during a 8 days trip.
I have worked with Med-Tech clients like Boston Scientific, Hologic, Convatec, Astellas and Merck.
The Other Mothers
This campaign was written and narrated in close corporation with women that had been through the long winding road to maternity. The film was put together with stock video images.
Tinkoff-Saxo rider profile films
Many brands have sponsorships, that not always fits within the brands story. It mostly ends up as a logo on a football shirt or banner on the stadium. These 3 examples out of 6 riders profile films for Saxo Banks Team Tinkoff-Saxo links the online trading world with the personality of each rider in the team.
A visual arresting communication platform for the Scandinavian market.
SAS Mastercard
During a periode of 10 years, I have written and developed campaigns for SAS Europbonus mastercard through SoMe platforme like Linked In, Facebook as well as digital outdoor, airport sites, inflight TV.
Launching a new nation.
Welcome to Food Nation
Food Nation is a non-profit public-private partnership established by the Danish government and 16 leading private organisations and companies. A gateway to information about the Danish agriculture and food sector and know-how. Food Nation creates awareness of Denmark as a frontrunner in innovative, sustainable and effective food production and works as a gateway for international stakeholders seeking information about Danish food solutions.
OUR STORY
Designing a Tech brand from scratch.
XA-tester is a software platform that helps ex. banks moving from one digital platform to another and testing all functions in real time. The company launched their brand during a tech fair in LA. This case film gives an Idea of the xa-tester´s visual language.
DELL / video letter stories.
Dramatising the power of Dell software to product designers through animated storytelling.
BLUEBEAM
Launching a Build-Tech platform in the Nordics
Bluebeam is a US based build -tech platform that helps construction companies all over the world build smarter.
Naming and dramatising a brand new mobile company
Dramatising stories through animations
I have an extensive expertise in concept development and executions through animated creative universes. Here is a few examples of campaigns for both B2B and B2C assignments. As a keen writer and illustrator, I write, design characters and storyboard all my campaigns.
Branding
Nike Campaign
Nike branding campaign increases visibility
Content Creation
Enhanced brand presence for clients
Film Making
Films for clients' brand communication
Graphic Design
Design services, visually appealing, impactful
Campaign Execution
Effective advertising campaigns with reach
Strategy Development
Creative strategies for business success
Case Studies
Case studies showcase successful campaigns